Starting a Employee Health and Wellness Program vision and brand for your company’s Workplace Wellness Program:

Why it’s important and how to do it

The Employee Health and Wellness Program Vision

A Employee Health and Wellness Program vision statement is a concise statement that summarizes the purpose and objectives of your company’s commitment to establishing a Workplace Wellness Program. Taking the time to clarify and describe your company’s Employee Health and Wellness Program vision can provide a focus and a consistent direction for your Strategies for years to come. The vision statement reminds leaders and staff members of the link between staff member health and the company’s ability to achieve its overall mission.

Answer the following questions and you’ll have the components needed to build a simple and effective Employee Health and Wellness Program vision for your company’s culture of health:

• What do you want your Employee Health and Wellness Program to accomplish?
• How do you intend to accomplish it?
• How does this Employee Health and Wellness Program mission support or further the company’s mission?

A sample Employee Health and Wellness Program vision statement might be . . .

To have staff members who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (company’s mission), XYZ Corporation is committed to offering opportunities for healthy behaviors during the workday (how) in order to encourage staff members not to smoke, to be active, and to eat healthfully (what).

The Employee Health and Wellness Program Brand

In the same way that your company’s name and brand image provide visibility for your business, your Strategies toward establishing a Employee Health and Wellness Program will benefit from being easily recognizable to staff members:

• A consistently used Employee Health and Wellness Program brand on all communications conveys to staff members that the commitment to a culture of health is here to stay.
• A Employee Health and Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.

Do what you can to engage staff members in establishing the identity (brand) for your company’s Workplace Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to staff members the company’s Employee Health and Wellness Program commitment. Here are two possible approaches to involving staff members:

Option 1: Have a Employee Health and Wellness Program contest

1. Announce the Employee Health and Wellness Program contest guidelines and deadline.
2. Have the Health and Wellness Committee review the ideas submitted, and choose a name.

If, for example, your organization, Premier Building and Design, is in the commercial construction business, you might receive the following Employee Health and Wellness Program ideas from staff members:

• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier staff members
• Custom Build: Building health builds wealth
• Building Health: Designing better staff member health

After reviewing the entries, your Health and Wellness Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Employee Health and Wellness Program contest” prize to the two staff members, those who submitted the pieces of the name that represent the final product.

Premier Elements: Building health builds wealth

3. Choose a Employee Health and Wellness Program logo to go with the name.

The Employee Health and Wellness Program logo is an important piece of the branding

• Review any ideas submitted for Employee Health and Wellness Program logos.
• If you’re fortunate enough to have a graphic design professional at your organization, enlist her or his help with developing the Employee Health and Wellness Program logo!
• As an alternative, choose a piece of clip-art that fits with the Employee Health and Wellness Program name you’ve selected. For example, the organization referenced above might look for a symbol that conveys building, health and wealth.

Option 2: Health and Wellness Committee determines the name and brand

1. Have your Health and Wellness Committee brainstorm Employee Health and Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your company or industry.
• Try clustering words together as in the construction organization example above.
2. Once your Health and Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.
3. Choose a Employee Health and Wellness Program logo to go with the winning name.
4. Announce the company’s Employee Health and Wellness Program and the corresponding Employee Health and Wellness Program name. Explain that employees on the advisory committee chose the name.